Alzheimer's Association — Commercial

I am always proud of the work that myself and my team do on projects. As I’ve said countless times, if crew members and clients walk away from a project saying to themselves that the production was smooth, that people were kind, and that there was something special about it, then we’ve done our jobs. 

Often post-production is out of my hands, and creative decisions made by the agency or clients take what once was a strong creative idea and water it down, making the end product not quite what it was meant to be. But every once in a while, there is a project that, to steal Rihanna’s famous phrase, “shines bright like a diamond.”

Those projects usually share a commonality; someone who has a singular voice and vision that is carried through from inception to completion. Scottish Director Michael J Ferns was this singular force and he, along with the brilliant lensing of Emmy-nominated cinematographer Hunter Robert Baker, masterfully took a simple piece and elevated it both in action and in its visual language.

My producing partner Annie Varberg, production manager Katie Kranz, and our production coordinator Giulia Alexander worked with Michael and Hunter to find the right locations to match their vision and the right crew to execute it. The partnership continued onto set when Michael, Flightless executive producer AJ Roskam and I would do our part to tow the line of answering the clients needs while staying true to the established vision. 

Our camera team, grip and electric crew, wardrobe and art departments, fueled by our on set coffee barista care of Viator Coffee, all worked above and beyond to meet the expectations that Michael had set for us. What a joy it was to see this piece come to life. My team and I are incredibly proud of it, and more importantly, to have made new friends along the way.